2017-03-08 Back to list

Sports Business Studies in Kaunas: Approved by Euroleague

While implementing the programme, Vytautas Magnus University will cooperate with Euroleague Basketball and Euroleague Basketball Institute.

On March 9th, Vytautas Magnus University and Euroleague Basketball Community Trust will sign an agreement of cooperation dedicated to the implementation of a joint study programme, Sports Business MBA by EB Institute. It is the only international study programme in Europe implemented together with the Euroleague: the organization chose VMU out of all universities in the continent.

The press conference participants include Euroleague Basketball President and CEO Jordi Bertomeu, Euroleague Chief Operations Officer Eduard Scott, Euroleague Basketball Operations Officer Goran Šašič, VMU Rector Prof. Juozas Augutis, and other university representatives.

The officials will most definitely visit the Euroleague Game of the Week after the ceremony - BC Žalgiris Kaunas are meeting Panathinaikos at the Žalgirio arena. Judging by the match between Žalgiris and Fenerbahce last week, which was also nominated as the Game of the Week, the biggest arena in the Baltics will be completely sold out.


Photo by Linas Žemgulis

The launch of the VMU master degree programme of Sports Business is motivated by the relevance of this specialty in the international job market (sports segment). In the entire Europe, countries have been increasing investments in the sports sector, and the sector’s employment level has risen by almost 60 percent: about 800,000 sports sector jobs have been created in the EU member states. The Lithuanian Labour Exchange estimates that the greatest labour demand will be in the service sector, and particularly for the specialists of advertising, marketing and sales.

Read more on vdu.lt.

P.S. Our '10 Reasons Why a Žalgiris Game Should be on Your Bucket List’ can be found here.




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