2016-11-25 Back to list

Interwar Advertising in Lithuania: Witty and Neat!

The best gifts for women and cigarettes so good they knock out the rest of the brands.

The first brands and services from the West reached Lithuania and its then-capital Kaunas after the First World War. It had to do with the fact that Lithuanians that had emigrated earlier started coming back to their homeland and, of course, they brought their money and businesses here, too. It was the time when Lithuanian advertising culture was born – witty, neat, blatant, and, quite often, politically incorrect. Inspired by the American dream, Lithuanian editors and illustrators started working on their own distinct style of advertising for both imported and locally made goods.

In, 2015, lot of brilliant examples of interwar advertising were published in a book called ‘Tarpukario Lietuvos reklama’ (‘Interwar Lithuanian Advertising’). The mastermind behind the project is Ramūnas Minkevičius who simply fell in love with this part of interwar culture in Lithuania – and decided to share the feeling with everyone else. The book was awarded for its design and became a gift #1 for people involved in advertising business. Let’s look at some of the examples Ramūnas managed to dig out in the archives.

11535900 1589019721322750 8837370766129217716 nAs the length of toothpaste in Miradont tube is 2,2 meters and you only need 1,5 cm for a clean brush, it cost 1 cent a day to clean our teeth. What a bargain!

21007 1589019747989414 2328204713933749686 n‘Don’t praise foreign until you haven’t tried local’, - says the ad for ‘Drobė’ textile.

12688109 1719734918251229 1029391323213618392 n

 ‘Don’t waste money on Mardi Gras – make make your own drink from beer extract ‘Alynas’, says the ad, adding you can buy the extract in pharmacies, among other places.

12391027 1699762736915114 6205657970328331460 n2

'- Here’s a gift every woman will be jealous for, my dear. – Yes. I have known for a long time sewing machines from ‘Lietūkis’ is the most valuable gift for a woman.'

13600104 1783870331837687 7500004067933565960 n2

This one’s advertising a Buick reseller in downtown Kaunas.

13244660 1760537177504336 6934655503449452984 n3

‘I buy everything at the ‘Support’ stores’

11403393 1589019814656074 5823370450531935420 n2

‘My advice is not to smoke at all, but if you do, choose ‘Mokka’ for their pleasant aroma

11427217 1589019767989412 8713939752778995437 n2

This is depicting ‘My mate’, a tobacco brand that has apparently knocked the rest of the brands of the market!

15216213 10211064923556089 1457706832 o'It's nicer to smoke when you chew some Wrigley's after that', says the ad, assuring the gum will refresh your breath and help avoid the dry feeling.

15224728 10211064923476087 1379968138 oA radioactive face cream... A miracle in the cosmetics world! Apparently radium made you younger during the interbellum.

15226617 10211064923356084 1936609780 n
... and a radio itself, if only produced by Philps, was the symbol of beauty and quality. 

Skim through the book here.

10653567 1701543486737039 3140691643827905308 n2
You can find ‘Interwar Lithuanian Advertising’ in bookstores around Lithuania or you can order it online via www.tarpukarioreklama.lt. Contact the authors on Facebook.





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